Promotional Tin Packaging
Just as the packaging of an email determines if you open it or not, so too does the packaging of your corporate gifts and promotions determine the return on your investment. Plastic bags, plastic containers, cardboard and paper may be cheap, but they are also thrown away immediately after use, if they are even used at all. Your client throws it away as soon as they have emptied it. Ever wondered why most product promotions are done with tins? Bakers, Five Roses, Sun International, Skip, Sunlight and others always launch their limited edition promotions in printed tins and cans. This is their product of choice because it is an item that people keep and re-use over and over, for many years.
No campaign requires greater emphasis and effective marketing than a government or corporate promotion, or an awareness campaign. The only way to create a lasting impression that carries your message across for the maximum amount of time is to make yourself a household name.
When we go to the shops does it say dishwasher on our shopping list or does it say Sunlight? Does it say bleach on our shopping list or does it say JIK? A brand has become successful when it has become a household name. When you think of a cell phone, you think MTN, you think yellow. When you think Nedbank you think green. When you think flowers you think Netflorist. These are examples of companies who have established their brands so well, that they become synonymous with industry terms.
To become a household name you have to be on people’s minds constantly. By giving a product or gift that puts you on people’s minds everywhere and always, you become a household name. Can It’s cans and tins are by far the leading products for retention value, brand recognition and are never thrown away. They are re-used over and over, and over and over. They are re-used in our homes and in our offices, constantly driving your message and branding through, into our minds and into our hearts.
So don’t make the mistake of investing in a promotion or a campaign that will be thrown away. Instead, put yourself on the list of companies that have successfully run a Can It campaign.