Packaging + Marketing = Success
When launching a product, promoting a company, or doing a brand activation what people rarely want to spend on is Packaging. As the old Afrikaans proverb in South Africa goes:
“Goedkoop is duurkoop” – só het die ou mense altyd gesê.[English Translation and meaning: Buying things which are cheaper, in any instance, could end up costing you, thus becoming more expensive for you later on]. What does this mean? I am going to draw a picture for you, this article can even be defined as a little bit of storytelling if you will –
Picture the following scenario:
John is busy cooking and suddenly the light bulb blows. It needs to be replaced. So he decides to visit the local Pick ‘n Pay, Walmart or Spaza Shop and he’s now presented with various different light bulbs which all come at different prices.
“Ah… Let me take the Cheapest available option and head back home” – he thinks! Boom, Bang, and yay – he bought it and saved R15 (zar) or $1 (usd)… Feeling impressed that he was able to be frugal, He heads home and straight back to his kitchen to continue cooking that lovely stir fry he prepped for his family. Little did he know…
As soon as he inserted the faulty cheap light-bulb into the fixture, it blew. John ended up cooking supper in the dark, AND spending more money because…
“Goedkoop is Duurkoop” [Afrikaans] ~ By Buying CHEAP, You are actually Buying EXPENSIVE
The same simple principle applies to your Packaging + Promotions:
Plastic, Cardboard and other forms of packaging may be cheap or ‘goedkoop’ but Tin Packaging trumps all. We’ve already covered the Advantages of Tin Packaging, in a different article. Now, we just want to explain one fact and that is:
Tins are more expensive than other forms of packaging, especially when customized, but no other packaging lasts as long (brand retention) and no other packaging looks as sexy.
Yes! We said it.
No other form of packaging is as sexy as Tins!
Don’t believe me? Check out the gallery below or get in touch with our team of Tin Packaging experts.
Our tins are so beautiful, yet robust and strong, that we can call them Sexy – with confidence. Don’t you agree?
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