Canning Company South Africa
So the question on your mind is;
While you think about that, think about this;
Have you ever noticed that a person wakes up in the morning after sleeping in an advertised bed, washes with a bar of advertised soap, shaves with an advertised razor, sits down and consumes advertised coffee and breakfast, drives to work in an advertised car and starts his writing with an advertised pen or computer?
Just as the packaging of an email determines if you open it or not, so too does the packaging of your corporate gifts and promotions determine the return on your investment. Plastic bags, plastic containers, cardboard and paper may be cheap, but they are also thrown away immediately after use if they are even used at all. Your client throws it away as soon as they have emptied it. Ever wondered why most product promotions are done with tins? Bakers, Five Roses, Sun International, Skip, Sunlight and others always launch their limited edition promotions in printed tins and cans. This is their product of choice because it is an item that people keep and re-use over and over, for many years.
No campaign requires greater emphasis and effective marketing than a government or corporate promotion, or an awareness campaign.
The only way to create a lasting impression that carries your message across for the maximum amount of time is to make yourself a household name.
When we go to the shops does it say dishwasher on our shopping list or does it say Sunlight? Does it say bleach on our shopping list or does it say JIK? A brand has become successful when it has become a household name. When you think of a cell phone, you think MTN, you think yellow. When you think Nedbank you think green. When you think flowers you think Netflorist. These are examples of companies who have established their brands so well, that they become synonymous with industry terms.