Here are some of the top reasons to use tin packaging over other traditional packaging options
Why use Tin Packaging?
So the question on your mind is;
Why use tins, cans, canning and tin packaging over other packaging methods?
While you think about that, think about this;
Why is it that a man wakes up in the morning after sleeping in an advertised bed, washes with an advertised soap, shaves with an advertised razor, sits down and consumes advertised coffee and breakfast, drives to work in an advertised car and starts his writing with an advertised pen or laptop?
Our cans are easily recycled, but we find they’re rarely discarded. People seem to find another use for them, even if just to look at. Just as the packaging of an email determines if you open it or not, so too does the packaging of your product, corporate gifts or promotions determine the return on your investment. Plastic bags, plastic containers, cardboard? They all end up in the trash can. Your client throws it away as soon as they have emptied it. Ever wondered why most product promotions are done with tins? Bakers, Five Roses, Sun International, Skip, Sunlight and others always put out their limited edition promotions in printed tins and cans.
This is because it is an item that people keep for years and years.
No campaign requires greater emphasis and effective marketing than a government or corporate promotion or awareness campaign. The only way to create a lasting impression that carries your message across for the maximum amount of time is to make yourself a household name.
When we go to the shops does it say dishwasher on our shopping list or does it say Sunlight? Does it say bleach on our shopping list or does it say JIK? A brand has become successful when it has become a household name. When you think MTN you think yellow. To become a household name you have to be on people’s minds constantly. By giving a product or gift that puts you inside people’s minds everywhere and always, you become a household name.
The Can is your best form of subliminal advertising. Can It Cans, Tins and Canisters are never thrown away. They are re-used over and over, and over and over. They are re-used in our homes and in our offices, constantly driving your message and branding through, into our minds and into our hearts.
So don’t make the mistake of investing in a promotion or a campaign that will be thrown away.
Instead, put yourself on the list of companies that have successfully run a Can It campaign.